Brand guide · v1 · 2026

Warm up the
next big thing.

We’re building an intuitive equity crowdfunding platform that makes investing in early-stage startups as simple as making an online payment.

Feel the brand Get the files

Move closer to the cube to warm it up. Click it to invest.

The name

Why Cubicle?

A cubicle is a small office, your own desk space. A cube is a piece of something bigger. And an ice cube starts cold. All three are what we do. Scroll through them.

01

Your cubicle

A cubicle is a small office, a desk space of your own. With Cubicle you take a seat in a startup: from €100 you’re part of the team you believe in.

02

Your cube

A cube is a building block, one piece of something bigger. Every investment is a cube you own of a company. Buying one is as simple as an online payment.

03

An ice cube

An early-stage startup is still cold. Every investor, milestone and update warms it up. That’s why our cube runs from light to deep orange: it’s warming up.

04

Open seams

The faces never touch. The blue seams stand for transparent rounds, real milestones and honest risk. Nothing is hidden.

Colour

Electric blue, lit by orange.

Blue carries the brand and every primary action. Orange is warmth: the cube, highlights and AI signals. They sit opposite each other on the colour wheel, and that tension is what makes Cubicle pop. Click a colour to copy it.

Balance

60 Paper / Night
28 Blue
12

Orange is a spark, not a surface: at most one orange element per view, and never orange text on white (1.9:1). For text, use orangeText on orangeSoft.

UI tokens

TokenValue (click to copy)Use

All text pairs meet WCAG AA (4.5:1). White on Cube Blue is 5.3:1.

Typography

Grotesk for headlines. Inter for everything else.

Invest in progress, not promises.

Click the line above and type your own headline.

Display · 84 / 700€100 to start.
Title · 56 / 700Invest in progress
Heading · 22 / 700Tidewell Energy hit milestone 3
Body · 16 / 400Back startups from €100 and watch them hit their milestones.
Eyebrow · 13 / 700How it works
Number · tabular€12,480 +10.8%

Use Inter, not Space Grotesk, for a standalone € at large sizes: Space Grotesk’s euro glyph clips.

Icons

One stroke, one grid.

24 px grid, 2 px stroke, round caps, currentColor. Click an icon to copy its SVG.

Feel it

As simple as an online payment.

Blue means “act”, orange means “something happened”. Pick an amount and invest. Then flip it all to dark mode.

Shares

Tidewell Energy

Tidal micro-turbines for harbours

€412,30082%
Min. €100318 investors12 days left

= 100 shares at €2.50

⚠︎ Investing in startups is risky. You could lose your whole investment.

Buttons

Badges

Shares Bond Convertible Auto-detected by AI

Signal

Auto-detected · Nordvelo
App rating rose from 3.9 to 4.5 after the September release.
Voice

Plain. Confident. Honest about risk.

One-line pitch

We’re building an intuitive equity crowdfunding platform that makes investing in early-stage startups as simple as making an online payment.

Simple as paying

Short sentences, everyday words. If a term needs a glossary, rewrite it.

Show the progress

Lead with what happened, backed by numbers: milestones, not promises.

Say the risk

Every invest action sits next to a clear risk line. Never hype returns.

Tap a card to rewrite it in the Cubicle voice.

In sentences, write Cubicle with a capital C. The wordmark is always lowercase cubicle. Copy language: English.

Use it

One source of truth.

This site is generated from the cube4-core/branding repo. The Cubicle app, website and presentation pull their tokens and logos from here, so change the brand here and nowhere else.

# in branding/: edit tokens.json or a logo, then
npm run png         # only if a logo changed
npm run deploy      # build tokens + publish this site

# in app/, website/app/, slides/
npm run brand       # pull the latest tokens + logos

Files

tokens.css · CSS variables (--c4-*)
tokens.json · all values
tokens.ts · React Native / TS
logo/ · logo, mark, wordmark, app icon, favicon, png/
icons/ · 24 px stroke icons
elements/ · pattern, growth, seam, night hero

Cube pattern · tileable

Growth · the fourth cube is orange

Night hero · 1200 × 630 social